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Names, brands, writing, and the language of commerce.
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Hello! Whether you’ve landed here by chance or through habit, I welcome you — and suggest that you follow me to where the action is now: on my Substack newsletter. The name is the same, …
Hello, and welcome to Old Fritinancy — Classic Fritinancy? — the blog I launched in 2006. In August 2023 I made the transition to the Substack platform, where I’m publishing new writing on names, brands, …
I’ve made a full transition from this blog to my Substack newsletter, also called Fritinancy. My Leap Day newsletter is a linkfest of branding news, rebranding news, naming news, and assorted items of interest. Read …